Why we made this. Bike thefts are rampant in the UK (50+ per day in London alone). Find more stats in our blog. One thief stole it right in front of the CCTV camera at our offices in Glasgow (Barclays BECO building). Yet- the police could not help recover it!
💡Concept: BikeBell for AirTag
A discreet, secure, and smart bike bell that conceals Apple AirTag. The key challenge was to allow wireless signals to pass through and yet be secure and discrete. This is our patented design today 🔷
Low in tech, high in utility
Your everyday bell, upgraded for the unexpected.
Not Just a Bell. Your Bike’s Silent Guardian.
BikeBell for AirTag is a sleek, stealthy bell that looks and sounds like any normal bike bell - but hides a powerful secret: a secure compartment designed to house your Apple AirTag with custom tool to mount on your bike.
The result?
You ride with confidence knowing your bike is trackable even if it goes missing.
🛒 Why Choose BikeBell?
✅ Invisible to Thieves
Your AirTag is completely concealed: no extra mounts, no suspicious shapes, no obvious tech.
✅ Rings Like a Real Bell
85 dB crisp ring with weather-resistant housing: alert cars and pedestrians like any classic bike bell.
✅ Simple. Smart. Secure.
No tools needed. Slide it on, twist to lock. Compatible with standard 22 mm handlebars.
✅ Apple Find My Compatible
Use your iPhone to track your bike's location via Apple’s global Find My network.
✅ Tamper-Resistant Fit
Made from glass-filled nylon and aluminum alloy. Lightweight but tough — and almost impossible to detect.
🚴♂️ Who’s It For?
Urban commuters tired of theft anxiety
Weekend cyclists looking for discreet protection
Parents & students locking bikes at campuses
E-bike riders investing in serious gear
📦 What’s in the Box?
1× BikeBell for AirTag
1× Handlebar fit custom tool
Quick-start install guide (Apple AirTag not included).
And some bonus for early-birds only
✅ Free NFC Sticker to help link your bike to our recovery database✅ Exclusive invite to the Lost‑Is‑Found™ Club
Access tips, tools & recovery guides for registering your bike with UK police-approved platforms
📏 Specs
Bell Sound 85 dB tuned ping
Finish Matte Black rim with Brushed Bronze Gold (looks like a traditional bell).
💬 Real Riders, Real Feedback
“I lost two bikes in 3 years. My love hate relationship with East London! This is the first solution that feels smart without making my ride look like a tech lab. I like it”
— Sam, London (Influencer).
“Installed in 5 mins. Works well. I tested it by hiding the bike across the street: followed directions via Find My and when near AirTag pinged instantly.”
— Sarah J., Glasgow (Influencer).
🚨 Launch Bonus
🛍️ Offer for Early Birds
✅ Discount code sent via e-mail for those who pre-ordered (use this to check out).
✅ Free NFC sticker (link to your Lost-Is-Found profile for future recovery)
✅ Invite to the Lost‑Is‑Found™ Club – our rider security resource hub
➡️ Ships from 10 September
➡️ 30-day satisfaction guarantee
➡️ Amazon Prime list price £25.
No tech required. No fuss.
Just use our provided tool to mount- slide in AirTag, snap it in, and ride.
Insert your AirTag (Twist-lock style fit)
Mount the bell on your handlebar
Ride like it’s 1999 — but smarter.
🧠 Still got questions?
Q: Does it include the AirTag?
A: Nope. You’ll need to supply your own Apple AirTag.
Q: Can I use it on drop bars?
A: Designed for 22.8mm flat bars. A drop-bar version is in development.
🧭 TL;DR:
✔️ Looks like a regular bell
✔️ Sounds like a regular bell
✔️ Tracks your bike if stolen
✔️ Invisible to thieves
✔️ Installs in under 5 minutes
BikeBell for AirTag
Stealth tech for the streets you ride.
Track your bike invisibly. Ring smart with our Bike Bell by Xupo Smart-Tag (designing tracking accessories since 2012). As seen on BBC Scotland, Dragons' Den, winner MIT Global Innovation.
Ships from 10 Sept. Apple AirTag compatible. First 250 orders include a free NFC sticker + club invite.